The epidemic situation is both a challenge and an opportunity.

In the past 2020, the world has experienced an unforgettable and grave disaster, and the coatings industry has also been seriously impacted. In 2021, at the beginning of the 14th Five-Year-Plan, China's coatings industry enters a new development pattern. On one hand, although the international epidemic situation is still serious, the domestic epidemic situation fluctuates occasionally, and the industry development environment is still complex, the epidemic prevention and control is gradually normalized, and the domestic economic recovery and development are in good order. On the other hand, the epidemic situation brings severe challenges to the coatings industry, but it is also an opportunity for the coatings industry to quickly adapt to new trends, open up new promotion channels and seize the best opportunity.

Based on South China, focus on coatings industry. Jointly organized by Guangdong Coatings Industry Association, China Coatings Alliance International Exhibition (Guangzhou) Co.,Ltd, Wise Exhibition (Guangdong) Co., Ltd. and more than ten coatings industry organizations at home and abroad, 2021 International (Guangzhou) Coatings Industry Expo and Coatings Raw Material Procurement Conference (hereinafter referred as ICIE 2021) will be held in Poly World Trade Center, Guangzhou, China, on Aug. 30 to Sept. 1, 2021 with an total exhibition area of 4,5000sqm and over 50,000 visitors. The purpose of the event is to build a "global supply and demand platform for coatings raw materials trade and production technology", integrate the world's most valuable and dynamic industry resources, and open up a new marketing path and business growth pole for the coating industry.

More hands make light work, conquer the difficulty together - ICIE 2021 is strongly supported by many industry organizations and media.

Recently, the preparation work of ICIE EXPO 2021 has been steadily forward and achieved results out of expect. Facing the crisis, enterprises hope to take the initiative in development. At present, more than 200 raw material and equipment enterprises have decided to participate in the exhibition and taken booths. Besides, the preparation work of concurrent events are also progressing smoothly, get positive response from the market. A lot of industry organizations, associations and media support ICIE EXPO 2021. We have received support letter from Guangdong Coatings Industry Association, Hunan Coatings Industrial Association, Hubei Coatings Industrial Association, Henan Coatings Industry Association, Shaanxi Coatings Industry Association, China Waterborne Coatings Industrial Strategic Alliance etc. All the coatings associations have given great recognition and praise for the current work of ICIE, and released the relevant information about ICIE EXPO 2021 to the members on association official websites and wechat official account. They will jointly discuss howICIE 2021 can further enhance the function and role of the service industry, and discuss the high-quality green development plan of the coatings industry.

In addition, more than 100 media organizations at home and abroad also have given support and continued coverage on ICIE EXPO, which include Pitture E Vernici-European Coatings, IPCM, THE PAINT & FINISHING NEWS, Eurasian Chemical Market, PCI Chinese version, Huicong Coatings web, Global Coatings web, Paint & decoration Market Condition, Paint Raw Materials and Equipment, Coatings Market, Guangzhou Chemical Exchange Center etc.