– ‘Glocalised’ format this year in response to COVID-19

– Physical attendance in three locations: Dubai, Basel, Hong Kong

– Digital attendance optional

– Global Congress to showcase “Resilience”

Paris – 30 July 2020: Registration is now open for the UFI Global Congress 2020, UFI’s first ‘glocalised’ congress.

With COVID-19-related global travel restrictions expected to continue over the coming months, we have adjusted the format. Instead of holding the event in one place, we will adopt a ‘glocalised’ approach. The main theme will be “Resilience”.

UFI is committed to holding the Global Congress this year, as we believe it is our role and responsibility to provide a trusted platform to connect and bring together our industry. Only when we come together, can we learn, inspire and deliver our best.

“The UFI Global Congress is our industry’s annual global face-to-face meeting. We want to ensure that as many of our colleagues as possible can attend in person. So, this year, we are ‘glocalising’ the UFI Global Congress,” says Mary Larkin, UFI President, and President of Diversified Communications USA.

Instead of focusing the event in one place, the UFI Global Congress 2020 will take place in different destinations as well as online within the course of one week:

In Dubai, UAE: from 15 to 16 November

In Basel, Switzerland: from 18 to 20 November

In Hong Kong: dates to be announced

Online: from 15 to 20 November

UFI will announce the hosts and venues in the upcoming weeks. UFI members who can’t travel will be able to benefit from a digital attendance registration fee.

Participants can now secure their place at www.ufievent.org/uficongress2020

Open to more than 50,000 industry professionals globally who work for UFI member companies, UFI’s Global Congress is known as the exhibition industry’s largest global meeting of the year, combining international networking with unique content. It is an opportunity to gain insight into topics of strategic interest, as well as into the trends and challenges that the exhibition industry is currently facing.

The 2020 Congress host, the Oman Convention & Exhibition Centre (OCEC), will now host the event in 2022. In 2021, the UFI Global Congress will take place in Rotterdam.

Read more: UFI The Global Association of the Exhibition Industry