■Reporter from New Express Daily  Qinglin Chan

 

Event with “International” title can charge double to thrice fee .Recent years, in order to earn higher profits , many domestic organizers risk violating the law .

Recently , New Express Daily receive complaint that a coil equipment exhibition held in Shenzhen was prosecuted as its publicity data include foreign company which is not qualified to be organizer . But before the end of last litigation , VNU exhibition asia (VNU for short) , the Co-Organizer plan to hold a similar exhibition from May 5th to 8th this year , and it’s reported that foreign company will join as a organizer again .

In the approval documents from Department of Foreign Trade And Economic Cooperation of Guangdong Province , journalist discover that the full name of VNU’s exhibition is “The 1st  Shenzhen International Coil Winding Exhibition ” , the organizer is Shanghai VNU Exhibition Co.,Ltd and Shenzhen Dandelion Convention & Exhibition CO., Ltd. . But VNU list CWIEME (UK)Co,.Ltd (CWIEME for short) in the top of the publicity date and declare to be “No.1 Berlin Coil Equipment Exhibition Land in China , the biggest exhibition in Asia ”

General manager of Wise Exhibition (Guandong) Co.,Ltd , Zhangzhi insist that CWIEME is not qualified to organize “2012 China (Shenzhen) International Coil Equipment Exhibition” . “It’s the first time for VNU to held such exhibition , but it list CWIEME as the organizer in external publicity , and charge high exhibiting fee (which is double or thrice higher than domestic similar exhibition ) ” According to Zhangzhi , normally in China , exhibiting fee for a booth (9㎡) of Coil Winding Exhibition is RMB 5000-6000 , but the exhibition fee of “Shenzhenl Coil Equipment Exhibition” is up to RMB 14000 , in 2013 it’s event plan to raise to RMB 20000 .

What’s more , “2012 China (Shenzhen) International Coil Equipment Exhibition” is declared to be “The biggest exhibition in Asia on coil machine , winding , magnetic material , insulating material and motor manufacturing ” . But Zhangzhi express that the actual scale of the exhibition is only about 6000 ㎡ , it’s inferior than a same type exhibition held by Wise Exhibition in Shenzhen both in exhibiting area and exhibitor quantity , let alone compare with another same type exhibition in Shanghai , which exhibiting area is up to 20000㎡ .

As known , VNU was punished by related department and was disqualified to hold exhibition in Shenzhen because of its violation in March . So it change to Guangzhou and continue to sent sms and e-mails about Germany Coil Authoritative Exhibition Land in China . Wise Exhibition express that VNU has violated related laws and regulations during its promotion and operation. What it did has disturb industry order .

 

But VNU consider Wise Exhibition ‘s inveracious accuse has not break the Chinese anti-unfair competition law and won’t lead to misunderstand of related exhibitors and visitors .

Law representative of VNU, Cheng Qiang  points out that VNU just make two modification . First , they add “2012”  , second they add “China” before “Shenzhen” . Cheng Qiang said:” Shenzhen is one of the3 city of China , add ‘China’ is just to limit the area ” .

For the accusation , Cheng Qiang explain that “VNU Asia Group Shanghai VNU Exhibition Co.,Ltd” is one of the organizer of this exhibition . In 2012 , it has obtained the authorization of CWIEME UK , CWIEME UK also issued declaration letter . They just haven’t apply notarization because of high fee . All in all , Shanghai VNU hasn’t violate as Wise Exhibition accused .

 

According to “Notice on Restate The Regulation of Holding External Economic Technology Exhibition in China” , in principle , external economic technology exhibition held by local organization is no allow to add “China” but use local exhibition name . The promotion date of this kind of exhibition such as exhibition catalogue must itemize organizer and prohibit any addition and abridge .

 

Recent years , Guangzhou Industrial And Commercial Bureau has published several inveracious promotion cases . But why this phenomenon keep happen in exhibition industry ? As disclosed , part of exhibition increase the fee by marking with “China”, ”Biggest in Asia” or adding foreign company as organizer . Insider point out that normally exhibition fee of domestic exhibition is under RMB10000 , but exhibiting fee of foreign brand exhibition can surged to ten thousand even 30 to 40 thousand .

 

Some Guangzhou insider reveal to us the reason why violate phenomenon do not stop despite repeated prohibitions . On one hand , related supervise department lack of proactivity , they survey when someone report . On the other hand , some of exhibition organizers are unwilling to fight against inveracious promotion because of information asymmetry .

 

Professor of Guangzhou Exhibition Industry Research Institution , Liucongping consider that the reason is ascribe to low violate cost . Some exhibition company specialed in organizing “inveracious exhibition” and earn quick many , they always change exhibition venue . So far the punishment in some cities is 30 thousand , it’s not enough to warn the law breaker .